Tomorrow morning, as you know, is The Dawn of a New Era in Personal Computing. The Coming of the iPad will bring about a magical age where people are directly connected to content, and they will become mindless consumers tied to an unchecked corporate overlord, and also it will flop and no one will buy one. All at the same time. It’s just that special.
I was pretty skeptical of Apple’s marketing at first; I thought the claim that it was “magical and revolutionary” was a bunch of flowery nonsense. But now I’m convinced. Somehow, even before its release, the iPad has taken what was once a disparate group of strangers with internet access and magically turned them into thousands of experts, better able to tell me how I should spend my money than I’d be able to by myself. And it’s going to bring about a revolution (which won’t be televised in widescreen format, apparently) in which everyone suddenly finds himself unable to think for himself or create anything of value.
All across the web are the brave souls documenting the downfall of society. It’s been a little bit disheartening watching Nilay Patel of Engadget make the transition from his initial guarded optimism to having to mention the lack of printing and the App store’s rating system in only tangentially-related posts. I actually can’t tell if he’s being serious, or if he’s just been worn down by the thousands of commenters just plain losing their shit over the idea that a gadget blog would cover a new piece of consumer technology. Stay strong!
It’s a little easier with Marc Bernardin’s post on io9, a sarcastic but pleasant enough little piece about the ability to read comic books on the iPad that gives an overview of what apps are going to be available and what it means for distribution and oh my god we’re all gonna die where the hell did that come from all of a sudden?
With Ownership of Media Comes Great Responsibility
But the best of all is Cory Doctorow’s manifesto on Boing Boing, helpfully entitled “Why I won’t buy an iPad (and think you shouldn’t, either).” It’s certainly no surprise that the guy who’s appointed himself lead internet spokesperson against the evils of digital rights management would choose to write a tirade against Apple; the only surprising thing is that he waited this long. John Gruber wrote a response that was more even-tempered than I could be. And, frankly, more even-tempered than Doctorow’s post deserves.
I should make it clear that I don’t have anything personal against Doctorow; for all I know he’s a fine person, albeit one I’d probably hate getting stuck talking to at a party. But it seems that the iPad (and its media coverage) has magically turned him from an amusingly passionate and occasionally irritating anti-DRM evangelist, into full-on sputtering douchenozzle. On the plus side, his post makes Annalee Newitz’s rant on io9 (which tried to say exactly the same thing, a month earlier) seem reasoned and thoughtful by comparison. On the negative side: everything else.
First he rails against the assault on comic books:
I mean, look at that Marvel app (just look at it). I was a comic-book kid, and I’m a comic-book grownup, and the thing that made comics for me was sharing them. If there was ever a medium that relied on kids swapping their purchases around to build an audience, it was comics. And the used market for comics! It was — and is — huge, and vital. I can’t even count how many times I’ve gone spelunking in the used comic-bins at a great and musty store to find back issues that I’d missed, or sample new titles on the cheap.
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So what does Marvel do to “enhance” its comics? They take away the right to give, sell or loan your comics. What an improvement. Way to take the joyous, marvellous sharing and bonding experience of comic reading and turn it into a passive, lonely undertaking that isolates, rather than unites. Nice one, Misney.
Haha, way to stick it to The Man, C-Doc! Because as we all know, Disney is a pure representation of Evil Multinational Corporation that stifles creativity, since it’s still 1994 and all of us had our emotional and intellectual maturation stopped when we were sophomores in college. Also, MEAT IS MURDER! Ever since tiny upstart mom-and-pop operation Marvel Comics got bought by their new corporate overlords, they’ve stopped publishing single issues. Even worse, they’re stifling kids’ enjoyment of comics by making them available on every single digital platform in existence.
I, too, am a comic-book grownup. And as a grownup I would prefer to have hundreds of comic books on a one pound, half-inch high device instead of in the boxes and stacks that are overflowing my closet, bookshelves, romantic-encounter-inhibiting stack beside my bed, and my parents’ basement. If I want to share them, then holy shit they’re now on a device that’s the same size as a comic book! I can hand somebody else the iPad, and it’ll even flip over to let them read it! Also the last time I shared a single issue of a comic book with anyone was when I was 18!
The comic book thing is just the first sign that Doctorow has become the worst kind of Old Guard: the Old Guard who believes he’s still cutting-edge counter-culture. The kind who believes that putting a picture of Steve Jobs upside down or using epithets like “Misney” is anything more than a lazy substitute for bonafide insight. What he’s done here is conflate two things: his pet cause of “ownership” of media, and the joyous magic of sharing. It’s selfishness disguised as generosity. If I start buying comics on an iPad, then I’m every bit as free to go “spelunking” through the online catalog for back issues — I could buy, right now, the first 10 issues of X-Men and read them immediately and individually; they’re not to the best of my knowledge in print as single issues. I could share my collection with anyone by sharing my iPad.
What I can’t do is take someone else’s work and sell it. That is not, however, “sharing.”
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