To be clear: I’m fully prepared for Jungle Cruise to be more the disappointment of The Haunted Mansion than the thoroughly pleasant surprise of Pirates of the Caribbean. Obviously, I hope it’s as much the goofy spectacle that the trailers promise; we are long overdue for another The Mummy. But I’m not going to be shocked or crushed if it turns out to be empty nonsense.
But as far as I’m concerned, they’ve already won just by virtue of the marketing campaign. The ongoing gag is Emily Blunt and Dwayne Johnson bickering with each other for attention, most brilliantly illustrated by the teaser posters, with the Rock peeking over Blunt’s shoulder, or her face mostly obscured by a torch.
Two new trailers continue the gag, and they’re a little bit more corny and obvious than the posters, but I mean, this is a movie based on the Jungle Cruise. Corny and obvious should be the go-to. This is still obviously a Disney take on The African Queen, but I was happy to see so many references to the ride in the Rock’s trailer.
I was even happier to see Paul Giamatti chewing up the scenery. One thing Giamatti and Johnson have in common is that they always understand exactly what they’re making. It’s definitely not always good, but when it’s bad, it’s never because they didn’t get the tone right.
This isn’t an easy tone to get right. The combination of corniness, self-awareness, and CGI-heavy spectacle can be completely insufferable — or worse, forgettable — if any of it’s out of balance. But no matter how the movie’s turned out, I’ve already enjoyed the hell out of the version that’s playing out in my imagination, based on the promotional material.