I have it on very good authority that this is the new mascot for the Volkswagen Group. Image from D23.com.
Given all the genuine stuff to get stressed out or worried about, I’ve got to thank The Verge for giving me something completely inconsequential to be irrationally annoyed by.
The story in brief was that Volkswagen did a beginning-of-April marketing stunt announcing that they were changing their US branding to “Voltswagen,” to reaffirm their commitment to electric vehicles. The Verge chomped on that like a starving bass, running it as a top story on the site. Now, after finding out that the obvious marketing stunt was, in fact, a marketing stunt, they edited their story from press release regurgitation into a long-form tantrum.
Normally, I’d do the Nelson Muntz point-and-laugh and then move on, but the Verge writers’ histrionics have actually made me kind of angry. First, instead of being good-natured — or even the wet blanket but appropriately skeptical approach that Ars Technica took — they changed the headline to say that Volkswagen lied about their rebranding! Here showing the same understanding of “lying” as the aliens in Galaxy Quest.
Worse, they made repeated references — in the byline of the rewritten article, and on Twitter — to “Dieselgate.” Because, obviously, fooling a couple of gullible and clickbait-seeking internet writers is equivalent to a multi-billion dollar, years-long, massive environmental scandal.
But now we know the rebrand was nothing more than another lie from a company that’s become known for something else: lying.A butt-hurt, insufferably whiny baby
The reason this makes me so irrationally angry — apart from putting me in a position where I’m not just defending Volkswagen, but defending an April Fools prank — is that it’s another reminder of how embarrassingly low journalistic standards are in 2021. Actually, that’s a third strike against it: it makes me want to put “journalist” in sarcastic quotes, but I can’t do that, because that’s the province of all the knuckle-dragging losers on the internet complaining about Brie Larson and Kathleen Kennedy.
The writers can clutch their pearls and stand aghast at VW all they want, but the truth is that they simply didn’t do due diligence for their non-story. They valued page views over newsworthiness. “They published a press release!” insists the article, ignoring the obvious fact that you’re not obliged to run every press release as front-page news.
The undeniable fact of all this is that this stunt was not news. Even if it had been 100% real. Even for a company gigantic as the Volkswagen Group. It was so obviously as much a non-story as the results of the Puppy Bowl or the war between Left Twix and Right Twix. It’s depressing that they think the problem is a company fooling them with a lame (and clearly publicity-grabbing) stunt, instead of how eager they were to “report” on the stunt in the first place.