I was thinking more about those Hummer ads, and something just occurred to me:
For decades, we’ve had hundreds of ads for dozens of products where the underlying message has been the same: Buy this product and you’ll get a huge boner.
In the past few years, advertisers have been able to run commercials for products whose purpose is exactly that. And the ads always show guys fishing or gardening or sitting at the kitchen table with their wives. In other words, they finally have the chance to come right out and say “buy this to get a boner,” and they say everything except that.
Marketing types live in some bizarre alternate universe.