Merge Right

When Robert Iger showed up at that Apple announcement last year to bring “Lost” and “Desperate Housewives” to the iPod, people were saying it showed that Steve Jobs and Disney were close pals now that Michael Eisner was gone. Maybe there was something to that, because Disney finally bought Pixar.

I guess things were going in that direction for a while, so it was inevitable. I couldn’t be less of an insider as far as the film/animation studio business goes, but at least from a surface assessment (Disney animation needs more innovation, Pixar animation needs more market profile) it makes sense. I also like seeing press releases that mention billions of dollars of stock transitions and “imagination” and “dreams” and “the child in everyone” all on the same page.

I didn’t notice any mention of whether they’re going to keep the Pixar brand name. If nothing else, it’ll reduce some of their ad text, so for parades and rides and such they can finally stop saying, “A Walt Disney Animation Production of a Pixar Studios Film Monsters, Inc.

2 thoughts on “Merge Right”

  1. Well, that’s a good idea anyway. I wonder how much of the “unique culture” everybody talks about Pixar having still exists (from Jessica’s description, it sounded like the worst aspects of LucasArts), and how much of that will last after the take-over.

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